@techreport{Sofka2007Regional,
abstract = {In this paper we develop optimized localization strategies for multinational firms to overcome their liability of foreignness by adding a regional dimension. We explore conceptually whether economic stress in a region has a mitigating or reinforcing effect. We test this analytical framework empirically on the highly internationalized German car market and find that economically depressed regions are promising stepping stones into foreign markets.},
address = {Jena},
author = {Wolfgang Sofka and J\"{o}rg Zimmermann},
copyright = {http://www.econstor.eu/dspace/Nutzungsbedingungen},
keywords = {330; Liability of foreignness; multinational strategy; automotive market; Multinationales Unternehmen; Standortwahl; Internationale Markteintrittsstrategie; Strukturschwacher Raum; Kraftfahrzeugindustrie; Deutschland; Alte Bundesl\"{a}nder; Neue Bundesl\"{a}nder},
language = {eng},
number = {1207},
publisher = {Max-Planck-Inst. f\"{u}r \"{O}konomik},
title = {Regional dimensions of liability of foreignness: between a rock and a hard place?},
type = {Papers on entrepreneurship, growth and public policy},
url = {http://hdl.handle.net/10419/24937},
year = {2007}
}
