@techreport{Kaiser2002Note,
abstract = {Actors on print media markets face two different (and interrelated) demand curves: the demand for copies and the demand for advertising space. This paper develops a realistic, yet simple, model of print media industries. In contrast to earlier studies, it takes into account that print media firms can neither set advertising space nor its price. A main finding of this paper is that competitive concerns regarding recent concentrations in print media industries are likely to be overstated since a print media firms? cover pricing is limited by its feedback on advertising demand.},
address = {Mannheim},
author = {Ulrich Kaiser},
copyright = {http://www.econstor.eu/dspace/Nutzungsbedingungen},
keywords = {L4; D4; 330; print media; advertising; product pricing; Zeitungsverlag; Medien\"{o}konomik; Betriebliche Preispolitik; Zeitungswerbung; Marktstruktur; Preistheorie; Theorie},
language = {eng},
number = {02-33},
publisher = {Zentrum f\"{u}r Europ\"{a}ische Wirtschaftsforschung (ZEW)},
title = {A Note on Pricing and Efficiency in Print Media Industries},
type = {ZEW Discussion Papers},
url = {http://hdl.handle.net/10419/24773},
year = {2002}
}
