@techreport{McNamara2003Market,
abstract = {It is well documented that a large share of new products does not survive
their first year in the market. Research reported in this paper examined the relationship
between product quality and innovation success. In contrast to existing product
innovation literature that focused on industrial goods, this study used food product data
from a 2002 German food manufacturing firm survey. Results of Sample Selection
Model suggest that premium quality increases product?s success rate. Furthermore, firm
size has a significant positive impact on success rate. Intensity of competition as well as
retailers? market power reduce product?s success rate.},
author = {Kevin T. McNamara and Christoph R. Weiss and Antje Wittkopp},
copyright = {http://www.econstor.eu/dspace/Nutzungsbedingungen},
keywords = {330; Product success; innovative behaviour; premium product quality; sample selection; German food industry; Nahrungsmittel; Innovation; Erfolgsfaktor; Produktqualit\"{a}t; Nahrungsmittelgewerbe; Sch\"{a}tzung; Deutschland},
language = {eng},
number = {0306},
title = {Market Success of Premium Product Innovation: Empirical Evidence from the German Food Sector.},
type = {FE Workingpaper / Universit\"{a}t Kiel, Department of Food Economics and Consumption Studies},
url = {http://hdl.handle.net/10419/23598},
year = {2003}
}

