@techreport{Wittkopp2002Much,
abstract = {Product innovation is a competitive strategy in food industry. Successful product
development management is a key determinant of a firm?s performance. In recent years
functional foods, which are innovative food products that provide health benefits beyond
basic nutrition, have become increasingly important in Germany. Using the structure-conductperformance
approach it can be argued that product innovation raises barriers to entry and
thus improve profitability. This study examines the effect of functional food innovative
activity (compared to overall innovative activity) on the profitability of 23 German food
industry sectors from 1995 to 1999. Panel data analysis also includes concentration, firm size,
market size and growth, advertising expenditure and capital intensity. While a positive
relationship between product introduction and profitability was hypothesized, it is not
supported by data.},
author = {Antje Wittkopp},
copyright = {http://www.econstor.eu/dspace/Nutzungsbedingungen},
keywords = {330; product innovation; functional food; market structure; profitability; structureconduct-performance approach; food industry; panel data analysis; Gesundheitskost; Innovation; Nahrungsmittelgewerbe; Rentabilit\"{a}t; Sch\"{a}tzung; Deutschland},
language = {eng},
number = {0206},
title = {Much Ado about Nothing?- The Influence of Functional Food on Profitability of German Food Industry.},
type = {FE Workingpaper / Universit\"{a}t Kiel, Department of Food Economics and Consumption Studies},
url = {http://hdl.handle.net/10419/23592},
year = {2002}
}

