@techreport{Bandulet2005Efficiency,
abstract = {The objective of this paper is to provide a simple approach endogenizing the welfare reducing or welfare enhancing effect of informative advertising. Using this approach, it is possible to analyse the welfare consequences of a technology shock that reduces unit information costs, and to explain whether electronic junk mails or portal advertising will cause welfare gains or losses in a competitive environment.},
author = {Martin Bandulet},
copyright = {http://www.econstor.eu/dspace/Nutzungsbedingungen},
keywords = {L86; D62; D8; 330; Advertising; Externalities; Internet Portals},
language = {eng},
number = {275},
title = {On the Efficiency of Spam Mailing and Portal Advertising},
type = {Volkswirtschaftliche Diskussionsreihe / Institut f\"{u}r Volkswirtschaftslehre der Universit\"{a}t Augsburg},
url = {http://hdl.handle.net/10419/22798},
year = {2005}
}
