Browsing All of EconStor by Author Scharfenberger, Philipp
Showing results 1 to 4 of 4
Year of Publication | Title | Author(s) |
2020 | Automated Product Suggestions with Needs-based ConƖgurators | Hasenmaile-Aspin, Johanna; Scharfenberger, Philipp |
2020 | "Touching" services: tangible objects create an emotional connection to services even before their first use | Nägele, Nora; von Walter, Benjamin; Scharfenberger, Philipp; Wentzel, Daniel |
2021 | A Contemporary Approach to Holistic Brand Communication | Leimert, Hannah; Scharfenberger, Philipp; Tomczak, Torsten |
2023 | The proximal self: Why material objects are particularly relevant for consumers' self‐definition | Scharfenberger, Philipp; Wentzel, Daniel; Warlop, Luk; Riegler, Verena |