Browsing All of EconStor by Author Hofstetter, Reto
Showing results 1 to 3 of 3
Year of Publication | Title | Author(s) |
2018 | Erfolgreiches Influencer-Marketing-Management | Kunath, Gabriela; Pico, Manon; Hofstetter, Reto |
2022 | Human-Machine Creativity – How AI Can Influence Human Creativity in Open Innovation | Clegg, Melanie; Hofstetter, Reto; Blohm, Ivo; Bravin, Marc |
2023 | What Do Consumers Think About Your Brand? Just Ask! | Nann, Lucas; Finken, David; Zogaj, Adnan; Reiser, Stefan; Hofstetter, Reto |