Browsing All of EconStor by Author Charlton, Nathalie
Showing results 1 to 1 of 1
Year of Publication | Title | Author(s) |
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2015 | How positioning strategies affect co-branding outcomes | Wason, Hilary; Charlton, Nathalie |
Year of Publication | Title | Author(s) |
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2015 | How positioning strategies affect co-branding outcomes | Wason, Hilary; Charlton, Nathalie |