Browsing All of EconStor by Author Bühler, André
Showing results 1 to 2 of 2
Year of Publication | Title | Author(s) |
---|---|---|
2006 | The nature of sports marketing | Bühler, André; Nufer, Gerd; Rennhak, Carsten |
2010 | The importance of mutual beneficial relationships in the sponsorhip dyad | Nufer, Gerd; Bühler, André |