Browsen in EconStor gesamt nach Autor:innen Scharfenberger, Philipp
Zeige Ergebnisse 1 bis 4 von 4
Erscheinungsjahr | Titel | Autor:innen |
2020 | Automated Product Suggestions with Needs-based ConƖgurators | Hasenmaile-Aspin, Johanna; Scharfenberger, Philipp |
2020 | "Touching" services: tangible objects create an emotional connection to services even before their first use | Nägele, Nora; von Walter, Benjamin; Scharfenberger, Philipp; Wentzel, Daniel |
2021 | A Contemporary Approach to Holistic Brand Communication | Leimert, Hannah; Scharfenberger, Philipp; Tomczak, Torsten |
2023 | The proximal self: Why material objects are particularly relevant for consumers' self‐definition | Scharfenberger, Philipp; Wentzel, Daniel; Warlop, Luk; Riegler, Verena |